NATIONAL NIL DAY
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Recognize

Publicize

Monetize.

July 1, 2021 didn’t just change college athletics; it forced a reset.
High school sports felt it, too.

There’s no going back.

National NIL Day is about athletes owning their name, image and likeness and finally getting paid for it. But it didn’t happen overnight.

Athletes pushed and states acted, passing laws across the country that pressured the NCAA to respond after decades of control. For the first time, college athletes could profit while in school, just like other students who have always been able to earn from their skills.

The rules changed. The power shifted.

National NIL Day celebrates that shift and the athletes behind it.

Share Your Worth
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Embrace athlete empowerment.

Like other scholarship students, athletes now enjoy the fundamental right to profit from their name, image and likeness (NIL).

This isn’t just about financial gain. It’s education and ownership of their identity. It’s about building a reputation and learning to clearly, concisely and conversationally communicate, which creates the core of NIL deals that get noticed.

"The jersey is borrowed. The story is yours."

Athletes, take note …

The NIL Lifecycle: Play, Produce, Profit

A simple strategic framework helps you grow as athletes, students and ambassadors that businesses beg for.

Recognize

Your name, your image, your story. Own them before someone else defines them for you.

Publicize

Tell your story across every channel you own, share and earn. Build visibility that works for you long after the game ends.

Monetize

Brand deals, merchandise, camps, endorsements. Your NIL is valuable. Learn how to profit from it.

The publicity edge

Smart NIL Publicity Benefits Everyone

01

Communicate

How do your interests fit with businesses you’d want to work with? Your answer could lead to powerful publicity and bigger opportunities.

02

Get social

Use the power of public relations and publicity to secure your reputation and grab the attention of business partners. Take fans behind the scenes. Make your website, landing page, newsletter and social media informative, fun and must-see.

03

Make time for you

Organize NIL activities so you can focus on sports, school — and have fun while you do it. Streamline press inquiries, appearance requests and endorsement communications.

Meet Gail Sideman, creator of National NIL Day.

Build your NIL power with an experienced publicity coach.

Gail Sideman, National NIL Day Creator/PR and Publicity Coach

Hi, I’m Gail. I’m a proud college sports communications alumnus and a longtime champion for athlete empowerment. It’s why I invite everyone who loves sports and appreciates young athletes’ talents on and off the field to celebrate National NIL Day every July 1.

Athletes: Build your publicity and earning power. In groups or individually, I’m available for on-campus, video or audio meetings. Let’s talk about how to build your audience and publicize YOUR NIL.

Learn more at gpublicity.com and contact me at gsideman@gpublicity.com. Until then, celebrate athletes’ earning power to profit from NIL – gail

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Got Questions?

Everything You Need to Know About NIL PR And Publicity

Learn to communicate clearly, concisely and credibly with zero hesitation.
What is NIL and why should I care about it?

NIL stands for name, image, and likeness – your right as a collegiate (and high school, where approved) athlete to profit from marketing and publicity opportunities on and off the court. Before July 1, 2021, the NCAA prohibited athletes from monetizing their skills. Unlocking the market means athletes own their stories, faces and following.

Congratulations – you’re a team player – a coach’s dream. Camaraderie and team goals are as valuable as ever. The best news for today’s athlete is you can proudly wear your schools’ logos, support your teammates and still learn and earn from your NIL.

If you play college and, where approved, high school sports, you can connect with businesses to build your brand. You don’t have to be a star – just driven to make the most of your visibility on and off the field.

July 1, 2021 was so significant in how it changed the face of amateur athletes; it deserved to be recognized each year. Now in its third year, National NIL Day is expanding nationally and for the first time, is recognized by the 2026 Chase’s Calendar of Events and other special day calendars.

Visit NILPublicity.com for publicity tips for ways to best communicate your NIL. We’ll provide checklists to share with friends and family, as well as a link to print or request a sticker to proudly place on phones, computers and your parents’ cocktail table. (Ok, maybe not the table.)

Dowload NIL Logo
Let’s make National NIL Day part of sports’ conversation and encourage athletes to take advantage of their rights to Recognize, publicize and monetize.

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Ready to learn, earn and own your name, image, and likeness? (NIL)?

Don’t let another season pass without building your business value. Whether you’re a freshman learning the landscape or a senior preparing for the future, your time to recognize, publicize and monetize your NIL is NOW.

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